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The 3 Types of Logos: Which One Is Best for Your Spiritual Brand?
Through the spiritual branding process, what began as a collection of colors, letters, and shapes becomes something so much more.
Infused with your energy and intentions, your logo becomes a talisman for your brand.
Talismans are powerful because of the meaning that’s given to them. Not because of how they look, but because of how someone feels from it.
As an example of this idea, think about a copper penny on the sidewalk…
People walk past it, not giving it a second glance. Until someone picks it up because they see it as “lucky.” That penny that meant nothing to others, becomes a symbol of luck to that person.
Like that lucky penny, it’s less about how your logo looks and more about how meaningful it is to you.
With that in mind, there are three different types of logos.
Each type of logo design offers different benefits. There’s no wrong choice—simply choose the one that best suits you and your brand.
In Your Soft Girl Era? 🌸 Here Are 4 Ways to Invite Feminine Flow Into Your Business
We’ve all seen the #softgirlera memes on the internet, glorifying the “anti-grind”…
And I’m all about it.
Stepping into my soft girl era a few years ago felt like a deep, slow exhale—releasing the pressure valve of always doing, hustling, and achieving. (In other words, operating out of an imbalanced masculine energy.)
After navigating a health crisis, I knew something had to change my work lifestyle. So when I rebuilt my business, I prioritized my health. And that meant balancing my masculine (yang) energy with more feminine (yin) energy.
There’s now a softness in how I move through my day within my business, allowing for more ease, rest, and alignment. It’s a shift from pushing and striving to trusting and flowing.
Effortlessly Attract Clients With the Feminine Energy of Your Business
Let’s first align on something: We all have masculine and feminine energy within us, regardless of our gender.
In a spiritual sense, masculine energy (yang) is assertive and productive, while feminine energy (yin) is receptive and creative. We need both for a balanced business and life.
Many entrepreneurs focus on yang qualities in their business—sales, marketing, and “the bottom line,” while overlooking yin qualities like integration, connection, and alignment.
These intangible attributes can’t be easily measured, yet have a very real impact on the success of a business. (And not to mention, the overall health and happiness of the business owner.)
What In The Woo Is Spiritual Branding? ✨
I first felt the intuitive nudge to bring spirituality into my branding design business in 2017.
At the time, I had NO idea what that meant or how it would unfold…
It took two years (and a spiritual awakening!) to become clear.
At a crossroads and seeking a deeper sense of purpose in life, I felt compelled to use my business as a force for good, not just personal gain.
I discovered that weaving spirituality into my business was the the only way I could remain authentic and fulfilled in the work I desired to do in the world.
I realized that for conscious creators, spirituality and business aren’t separate. In fact, running a business can be one of the greatest paths to our higher purpose.
Your About Page Is The Unsung Hero of Your Website—Here’s How to Create an Effective One
I recently found out my About page was selected for DesignRush’s “Best About Pages” and after the brief sense of achievement (akin to winning the 5th grade spelling bee) wore off, it got me thinking to when I first started rebuilding my business…
The year was 2020. Time didn’t exist. People were either baking sourdough bread or questioning reality.
I hadn’t touched my business in over 3 years and was at a crossroads: did I tear it all down + rebuild or pull the plug entirely?
Maybe it’s because I had just gone through a spiritual awakening, where everything in my personal life was torn down and in the process of being rebuilt (so what was one more thing?) or because I have a general mistrust of “the easy way out,” I opted for an overhaul.
And it all started with my About page…
Spiritual Branding Case Study for Intuitive Coach, Jewels
I recently finished the logo and branding design for Jewels, an intuitive business coach.
Afterwards, we sat down to talk about her experience of working with me on the process of creating her spiritual brand…
She shared:
How things have shifted for her through this work
What she received that she didn’t expect!
Her advice to other spiritual entrepreneurs considering investing in their brand
Ram Dass, Triggers, and Big News!
A close friend and I recently shared an open-hearted conversation about the reality of our spiritual journeys. Our greatest healing hasn’t come from meditation or yoga or plant medicine…
It came from being triggered.
We’ve both experienced the biggest breakthroughs when we were overcome by the emotional tsunami of a trigger—rage, grief, despair (or whatever cocktail of feelings was being served.)
True spiritual growth comes from the greatest discomfort. It’s not all love and light. 🌈 🦄 💫
Triggers are our teachers.
Every trigger is an opportunity to expand into a deeper level of awareness in order to bring ourselves back into balance, which is what true healing is all about.
Celebrating 10 Years: A Look at How My Business Has Evolved Since 2012
While journaling this morning, I was overcome with immense gratitude for where I currently am in my business and how far I’ve come since starting Incandescent Creative over 10 years (!) ago.
I started this little design studio within one year of graduating college and it has been through several iterations since. I have designed, refined, and redesigned my logo and brand identity three times. I’ve worked with an array of businesses—coaches, spiritual teachers, photographers, event planners, non-profits, restaurants, and more.
I now feel very grounded in where my business is at in this moment in time. (While acknowledging that it will continue to evolve—change is the only constant.)
So, in celebration of this journey and the exploration that has led me to this point, here’s a look at how my brand has evolved through the years…