In order for a logo to be successful, it needs to be guided by an intentional brand strategy and supported by a comprehensive brand identity. The holistic approach I use in the Brand Alchemy process ensures the success and longevity of your brand for years to come.

Authentic branding is a deeply personal process unique to each individual, so the investment varies with every project. Once I’ve gained an understanding of your objectives through our Clarity Conversation, I’ll be able to provide a custom proposal, tailored to your specific needs and goals. However, to give you a general idea, most clients invest between $8,000–12,000.

Yep! A non-refundable deposit of 25% is required to reserve your project on my calendar. After that, you have the option to divide the remaining investment into up to 3 payments. The total investment must be received in-full before you’ll receive the final deliverables (i.e. website, logo and brand identity files, etc.)

Your initial 25% deposit is non-refundable because it serves as a declaration of commitment and the confirmation of your project in my schedule. I allocate resources in advance of your project start date, prioritizing your project and declining other client opportunities. Should you change your mind, it creates a gap in my calendar that could have otherwise been filled.

Just to clarify: core pages are the main content that makes up your site, such as your Homepage, About, Services/Sales page, Contact, and Blog. Other less content-intensive pages, like your Terms and Conditions, 404, etc. are included and don’t count towards the core page count.

If you do need extra pages, I’m happy to create these for you—the cost depends on the complexity of the page, which we can chat about in your Clarity Conversation. Also keep in mind that once the website is handed over to you, you’ll be able to easily create additional pages yourself, which is the beauty of Squarespace ☻

Two rounds of refinements are included with each deliverable to ensure you’re content every step of the way. If needed, additional rounds are available for $150/hour, however, I have yet to have a project require more than two rounds ☻

Other expenses may include fonts or stock photography (licensed to you/your company). These will only be purchased with your approval and will be billed separately. You will also be responsible for the subscription fee for Squarespace (see current pricing for Squarespace here) and any other third-party services necessary to the project, such as domain name registration.

My goal is to empower my clients to feel confident editing and maintaining their website on their own, so that they don’t have to hire a professional for every edit; Squarespace enables me to do that. However, if you feel strongly about another platform, let me know and we can chat about it further.

Timing depends upon my current availability, which we’ll discuss in our Clarity Conversation. Even if you have only the slightest nudge of interest, I recommend getting in touch as soon as possible because I only have four seats for Brand Alchemy available per year and often book out 3+ months in advance.

That’s exactly what a Clarity Conversation is for! ☻ Get in touch and we’ll cover everything you want to know in this zero-pressure, casual call.