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The Spiritual
Entrepreneur
My Spiritual Branding Process: An Inside Look From Start to Finish
Spiritual branding—or as I prefer to call it, conscious branding—is a deeply personal process.
(Which is why I only work with four clients a year on my full service brand offering.)
Spiritual branding doesn’t mean that your brand will look like it was plucked straight off a “spiritual aesthetic” Pinterest search, with sacred geometry, phases of the moon, and a lotus flower. (No shade if that’s your thing.)
Spiritual branding is about tapping into your genuine expression.
God/Spirit/The Universe made you who you are for a reason. And that wasn’t to blend in with everyone else.
Revealing this expression requires an explorative process. (Way more than a short brand questionnaire can access.)
So the first half of my process is spent diving deep with you, to understand you and your business, inside and out, before I even open Adobe Illustrator to design your logo ;)
What 10+ Years Taught Me About Building a Spiritual Brand
I wasn’t looking for a guru. I just wanted to quit my day job.
At 23 years old and blissfully naive, I figured I’d start a business…
But somewhere between designing logos and replying to emails, I found myself in the soul-shattering ayahuasca trip known as ‘entrepreneurship.’
Here’s the biggest lesson I’ve learned in over a decade as a spiritual brand designer…