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3 Types of Logos for Your Spiritual Business (plus design inspiration!)
Looking for the perfect logo design for your spiritual business?
Your logo is a symbol that communicates the frequency and essence of your business.
Choosing the right logo is essential for creating a brand identity that feels aligned, inspiring, and meaningful.
But did you know there are different types of logo designs?
There are three main kinds of logos you should be aware of. Each of these designs offers benefits and choosing the right one will help you connect with your ideal audience and communicate the soul of your business.
Effortlessly Attract Clients With the Feminine Energy of Your Business
Let’s first align on something: We all have masculine and feminine energy within us, regardless of our gender.
In a spiritual sense, masculine energy (yang) is assertive and productive, while feminine energy (yin) is receptive and creative. We need both for a balanced business and life.
Many entrepreneurs focus on yang qualities in their business—sales, marketing, and “the bottom line,” while overlooking yin qualities like integration, connection, and alignment.
These intangible attributes can’t be easily measured, yet have a very real impact on the success of a business. (And not to mention, the overall health and happiness of the business owner.)
Why Is Branding Expensive? (And Why You Shouldn’t Skimp On Your Brand)
Branding is often a step small business owners skim over… they hire a designer on Fiverr or a friend to design their logo + website and think they can cross “branding” off their to-do list.
I get it… it feels like there are six jillion things to juggle when you’re starting your business and branding feels like a luxurious, nonessential expense.
Even as a brand designer, I overlooked my own brand for years. And I kept burning out from trying to “keep up” in the entrepreneurial hustle. It wasn’t until I invested the time + energy into aligning my brand with my truth that I started seeing massive shifts and momentum in my business—AND felt nourished and fulfilled by the work I was doing. This is true for my clients as well.
Branding is your cheat code for a business that gives to you as much as you give to it.
To me, feeling supported in my purpose by my business is priceless. But in this post, we’ll look at exactly why branding is such a big investment… what goes into the process, why it matters, and what happens when you try to do it on the cheap.
What In The Woo Is Spiritual Branding? ✨
I first felt the intuitive nudge to bring spirituality into my branding design business in 2017. At the time, I had no idea what that meant or how it would unfold… it took two years (and a spiritual awakening) to become clear.
At a crossroads and seeking a deeper sense of purpose in life, I realized that weaving my spirituality into my business was the the only way I could remain authentic and fulfilled in the work I desired to do in the world. (Read more about my story and manifesto here.)
While seemingly disparate, spirituality and business aren’t separate. In fact, running a business can be one of the greatest paths to self-actualization and following our dharma.
Spirituality is a deeply personal experience, and it can mean different things to different people.
To me, spirituality transcends religion; it’s the connection to something greater than ourselves. Call it God, Source, Great Spirit, the Universe—it doesn’t really matter. What matters is the belief that there’s more to life than what our eyes can see.
Client Conversations: Branding Reflections with Jewels
I recently finished the brand strategy, logo, and brand identity design for Jewels Castellano, an intuitive life coach and business mentor.
Afterwards, she shared her experience of working with me on the transformative process of creating her brand… how things have shifted for her through this work, what she received (+ didn’t expect!), and her advice to other empathic entrepreneurs considering investing in their brand.
Celebrating 10 Years: A Look at How My Business Has Evolved Since 2012
While journaling this morning, I was overcome with immense gratitude for where I currently am in my business and how far I’ve come since starting Incandescent Creative over 10 years (!) ago.
I started this little design studio within one year of graduating college and it has been through several iterations since. I have designed, refined, and redesigned my logo and brand identity three times. I’ve worked with an array of businesses—coaches, spiritual teachers, photographers, event planners, non-profits, restaurants, and more.
I now feel very grounded in where my business is at in this moment in time. (While acknowledging that it will continue to evolve—change is the only constant.)
So, in celebration of this journey and the exploration that has led me to this point, here’s a look at how my brand has evolved through the years…
Two Simple Updates That Will Completely Transform Your Website (Before + After)
In my new audio course, Generic to Genuine, I talk about how to create a more authentic website. As I was recording the last episode about the importance of design, I realized it would be easier to show than tell…
So I decided to try an experiment.
I took a generic Squarespace theme and ONLY changed the fonts and colors. The layout and all of the content—text and photos, is exactly the same.
The difference is astounding.
The website was completely transformed by those simple design changes. Before, it was subdued and lifeless. After, it’s brimming with personality; it’s more vibrant, compelling, and inviting. (Keep reading to see the before and after!)