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Building a Spiritual Brand: The Raw, Unfiltered Truth
If you’re building a spiritual brand, chances are… it hasn’t been a straight and easy path.
You’ve tried things that looked good on paper but felt off in practice. That cost you more than they were worth (in energy, if not monetarily.) Maybe you’ve even questioned whether you’re cut out for the spiritual entrepreneur life at all.
I get it. Because that’s been me.
The way I approach building brands now didn’t come from getting it right the first time. It came from doing it wrong. More than once.
Before my business brought me abundance + fulfillment, it went through a period of misalignment, burnout, undercharging, overworking, and trying to fit into someone else’s version of success.
And looking back, that’s exactly what shaped my spiritual approach to branding.
So instead of sharing the highlight reel, I want to show you the real path that led me here… and what it might mean for the way you’re building your own brand.
The Cost of Spiritual Branding—and Why NOT Investing in Your Brand Is Costing You More
Building a spiritual brand isn’t as simple as picking a logo and calling it a day.
Especially if you’re a heart-led founder or soulpreneur.
Because if that’s you, then I know this: You care about what’s real + honest over appearances. How something feels matters just as much—if not more—than how it looks.
This is what sets apart spiritual branding from traditional branding.
It’s about your brand being a reflection of your truth. Not a mask you put on in the name of your “brand.” (Which is how it feels when your brand is inauthentic.) 🥸
Similar to the spiritual journey, conscious branding is an alchemical process. (That’s why I call my full-service brand offering Brand Alchemy.)
It’s a transformative, deep experience. And the investment you make—financially, energetically, and emotionally in yourself and your business—is worth every cent.
(My clients think so anyway!)
Website Feeling Flat? Steal This Easy Design Trick To Bring It To Life (for Squarespace)
Looking for a simple way to make your Squarespace website stand out?
Elevate your website design with a gradient background.
Adding a gradient background is an easy way to add depth, texture, and personality to your site. (And there’s NO coding needed!)
Instead of a flat block of color, gradients create a smooth transition between two shades. They’re one of those simple but impactful design tricks that can take your website from 🙂 to 🤩🤩🤩
In this short tutorial, I’ll walk you step-by-step through adding a custom gradient background to your Squarespace site, plus share my favorite design settings and give you a couple pro tips to make it look seamless.
Conquer Imposter Syndrome: 3 Powerful Kundalini Yoga Practices to Reclaim Your Confidence
Kundalini yoga is known as the “yoga of awareness.”
It’s a yogic technology that combines mantra (chanting), mudra (hand positions), breathwork, movement, and/or meditation into sequences called ‘kriyas.’
Kind of like yogic prescriptions, each kriya serves a specific purpose, such as: alleviate depression, call in prosperity, or in this case, overcome imposter syndrome and build your confidence.
Whatever your desire or challenge is, there’s a kriya for that!
In a general sense, kundalini yoga helps us release mental blocks, shift our energy, and expand our nervous system’s capacity. So we can move more easefully through life and business.
What 10+ Years Taught Me About Building a Spiritual Brand
I wasn’t looking for a guru. I just wanted to quit my day job.
At 23 years old and blissfully naive, I figured I’d start a business…
But somewhere between designing logos and replying to emails, I found myself in the soul-shattering ayahuasca trip known as ‘entrepreneurship.’
Here’s the biggest lesson I’ve learned in over a decade as a spiritual brand designer…
My Spiritual Branding Process: An Inside Look From Start to Finish
Spiritual branding—or as I prefer to call it, conscious branding—is a deeply personal process.
(Which is why I only work with four clients a year on my full service brand offering.)
Spiritual branding doesn’t mean that your brand will look like it was plucked straight off a “spiritual aesthetic” Pinterest search, with sacred geometry, phases of the moon, and a lotus flower. (No shade if that’s your thing.)
Spiritual branding is about tapping into your genuine expression.
God/Spirit/The Universe made you who you are for a reason. And that wasn’t to blend in with everyone else.
Revealing this expression requires an explorative process. (Way more than a short brand questionnaire can access.)
So the first half of my process is spent diving deep with you, to understand you and your business, inside and out, before I even open Adobe Illustrator to design your logo ;)
If You Like THAT, You’ll Love THIS: The Essential Business Resources You Need To Know About
Recently rediscovering the Pure Moods album took me down memory lane of 1990s nostalgia and inspired me to apply one of the most notorious marketing campaigns of that era to modern day business.
First, if you missed the cultural phenomenon that was Pure Moods, allow me to set the scene for you…
The year is 1997. The TV is on as you’re lounging on your inflatable armchair filled with confetti (naturally). Suddenly, the energy in the room shifts as chanting emits from the television and a deep voice invites you to “Imagine a world where music carries you away…”
Across the screen you see a montage of a unicorn, ocean waves, a newlywed couple. You’re mesmerized and find yourself agreeing with the narrator that—yes, Pure Moods *is* the perfect soundtrack for YOUR way of life.
Whatever *that* mood is, I’m just as into it today as I was then…
Your Year-End Check: How to Know If Your Business Is On a Healthy Path of Growth
Even though I don’t feel that the new year truly starts until the Spring Equinox, I recognize that the end of the year offers us an opportunity to reflect and consciously close out a cycle.
With the end of 2024, I’ve been reflecting on this past year in my business—the challenges, the learnings, the gifts…
Beautiful new branding work was created. Boundaries were strengthened. Business partnerships were formed. My branding program was birthed.
But how do you determine if the year was a success and if your business is on a healthy path of growth?
There are a few simple check-ins I do at the end of the year to see if my business is in alignment for nurturing, sustainable growth.