Your Year-End Check: How to Know If Your Business Is On a Healthy Path of Growth
Even though I don’t feel that the new year truly starts until the Spring Equinox, I recognize that the end of the year offers us an opportunity to reflect and consciously close out a cycle.
With the end of 2024, I’ve been reflecting on this past year in my business—the challenges, the learnings, the gifts…
Beautiful new branding work was created. Boundaries were strengthened. Business partnerships were formed. My branding program was birthed.
But how do you determine if the year was a success and if your business is on a healthy path of growth?
There are a few simple check-ins I do at the end of the year to see if my business is in alignment for nurturing, sustainable growth.
3 Types of Logos for Your Spiritual Business (plus design inspiration!)
Looking for the perfect logo design for your spiritual business?
Your logo is a symbol that communicates the frequency and essence of your business.
Choosing the right logo is essential for creating a brand identity that feels aligned, inspiring, and meaningful.
But did you know there are different types of logo designs?
There are three main kinds of logos you should be aware of. Each of these designs offers benefits and choosing the right one will help you connect with your ideal audience and communicate the soul of your business.
In Your Soft Girl Era? 🌸 Here Are 4 Ways to Invite Feminine Flow Into Your Business
We’ve all seen the #softgirlera memes on the internet, glorifying the “anti-grind”…
And I’m all about it.
Stepping into my soft girl era a few years ago felt like a deep, slow exhale—releasing the pressure valve of always doing, hustling, and achieving. (In other words, operating out of an imbalanced masculine energy.)
After navigating a health crisis, I knew something had to change my work lifestyle. So when I rebuilt my business, I prioritized my health. And that meant balancing my masculine (yang) energy with more feminine (yin) energy.
There’s now a softness in how I move through my day within my business, allowing for more ease, rest, and alignment. It’s a shift from pushing and striving to trusting and flowing.
Effortlessly Attract Clients With the Feminine Energy of Your Business
Let’s first align on something: We all have masculine and feminine energy within us, regardless of our gender.
In a spiritual sense, masculine energy (yang) is assertive and productive, while feminine energy (yin) is receptive and creative. We need both for a balanced business and life.
Many entrepreneurs focus on yang qualities in their business—sales, marketing, and “the bottom line,” while overlooking yin qualities like integration, connection, and alignment.
These intangible attributes can’t be easily measured, yet have a very real impact on the success of a business. (And not to mention, the overall health and happiness of the business owner.)
Why Is Branding Expensive? (And Why You Shouldn’t Skimp On Your Brand)
Branding is often a step small business owners skim over… they hire a designer on Fiverr or a friend to design their logo + website and think they can cross “branding” off their to-do list.
I get it… it feels like there are six jillion things to juggle when you’re starting your business and branding feels like a luxurious, nonessential expense.
Even as a brand designer, I overlooked my own brand for years. And I kept burning out from trying to “keep up” in the entrepreneurial hustle. It wasn’t until I invested the time + energy into aligning my brand with my truth that I started seeing massive shifts and momentum in my business—AND felt nourished and fulfilled by the work I was doing. This is true for my clients as well.
Branding is your cheat code for a business that gives to you as much as you give to it.
To me, feeling supported in my purpose by my business is priceless. But in this post, we’ll look at exactly why branding is such a big investment… what goes into the process, why it matters, and what happens when you try to do it on the cheap.
What In The Woo Is Spiritual Branding? ✨
The “spiritual” term gets thrown around a lot these days, resulting in a watered-down word that means different things to different people.
For some, it’s specific to religion; for others, it’s a blanket term to relate to those who are aware of higher levels of consciousness.
Either way, it establishes a foundation of values alignment, which is important when finding people you connect with. This goes for business partnerships as much as personal relationships.
For me, it was the only way I could remain authentic and fulfilled in the work I desired to do in the world, after a life-altering spiritual initiation. (You can read more about that on my About page.)
Despite its somewhat vague meaning, I have found “spiritual” supportive as an umbrella term for my business. It has served as a high-level differentiator, attracting people I resonate with on a deeper level… yogis, therapists, oracles, intuitive coaches—folks I call “modern mystics.”
So here’s what spiritual branding means to me and how it expresses in my business…
Your About Page Is The Unsung Hero of Your Website—Here’s How to Create an Effective One
I recently found out my About page was selected for DesignRush’s “Best About Pages” and after the brief sense of achievement (akin to winning the 5th grade spelling bee) wore off, it got me thinking to when I first started rebuilding my business…
The year was 2020. Time didn’t exist. People were either baking sourdough bread or questioning reality.
I hadn’t touched my business in over 3 years and was at a crossroads: did I tear it all down + rebuild or pull the plug entirely?
Maybe it’s because I had just gone through a spiritual awakening, where everything in my personal life was torn down and in the process of being rebuilt (so what was one more thing?) or because I have a general mistrust of “the easy way out,” I opted for an overhaul.
And it all started with my About page…
Client Conversations: Branding Reflections with Jewels
I recently finished the brand strategy, logo, and brand identity design for Jewels Castellano, an intuitive life coach and business mentor.
Afterwards, she shared her experience of working with me on the transformative process of creating her brand… how things have shifted for her through this work, what she received (+ didn’t expect!), and her advice to other empathic entrepreneurs considering investing in their brand.