Blog
The Spiritual
Entrepreneur
My Spiritual Branding Process: An Inside Look From Start to Finish
Spiritual branding—or as I prefer to call it, conscious branding—is a deeply personal process.
(Which is why I only work with four clients a year on my full service brand offering.)
Spiritual branding doesn’t mean that your brand will look like it was plucked straight off a “spiritual aesthetic” Pinterest search, with sacred geometry, phases of the moon, and a lotus flower. (No shade if that’s your thing.)
Spiritual branding is about tapping into your genuine expression.
God/Spirit/The Universe made you who you are for a reason. And that wasn’t to blend in with everyone else.
Revealing this expression requires an explorative process. (Way more than a short brand questionnaire can access.)
So the first half of my process is spent diving deep with you, to understand you and your business, inside and out, before I even open Adobe Illustrator to design your logo ;)
How to Add a Gradient Background to Your Squarespace Website
Looking for a simple way to elevate your Squarespace website design?
Adding a gradient background is one of the easiest ways to bring depth, texture, and personality to your site (and there’s no coding required!)
Instead of a flat block of color, gradients create a smooth flow between two shades. They’re one of those easy but impactful design tweaks that can shift your website from 🙂 to 🤩🤩🤩
In this quick tutorial, I’ll walk you step-by-step through how to create a custom gradient background in Squarespace, share my favorite design settings, and give you pro tips to make it look seamless.
3 Powerful Kundalini Kriyas to Clear Fear and Grow Your Spiritual Business
Kundalini yoga is known as the “yoga of awareness.”
It’s a yogic technology that combines mantra (chanting), mudra (hand positions), breathwork, movement, and/or meditation into sequences called ‘kriyas.’
Kind of like yogic prescriptions, each kriya serves a specific purpose, such as alleviate depression or call in prosperity. Whatever your desire or challenge is, there’s a kriya for that!
In a general sense, kundalini yoga helps us release mental blocks, shift our energy, and expand our nervous system’s capacity. So we can more easefully move through life and business.
What 10+ Years Taught Me About Building a Spiritual Brand
I wasn’t looking for a guru. I just wanted to quit my day job.
At 23 years old and blissfully naive, I figured I’d start a business…
But somewhere between designing logos and replying to emails, I found myself in the soul-shattering ayahuasca trip known as ‘entrepreneurship.’
Here’s the biggest lesson I’ve learned in 13 years as a spiritual business owner and brand designer…
If You Like THAT, You’ll Love THIS: The Essential Business Resources You Need To Know About
Recently rediscovering the Pure Moods album took me down memory lane of 1990s nostalgia and inspired me to apply one of the most notorious marketing campaigns of that era to modern day business.
First, if you missed the cultural phenomenon that was Pure Moods, allow me to set the scene for you…
The year is 1997. The TV is on as you’re lounging on your inflatable armchair filled with confetti (naturally). Suddenly, the energy in the room shifts as chanting emits from the television and a deep voice invites you to “Imagine a world where music carries you away…”
Across the screen you see a montage of a unicorn, ocean waves, a newlywed couple. You’re mesmerized and find yourself agreeing with the narrator that—yes, Pure Moods *is* the perfect soundtrack for YOUR way of life.
Whatever *that* mood is, I’m just as into it today as I was then…
Your Year-End Check: How to Know If Your Business Is On a Healthy Path of Growth
Even though I don’t feel that the new year truly starts until the Spring Equinox, I recognize that the end of the year offers us an opportunity to reflect and consciously close out a cycle.
With the end of 2024, I’ve been reflecting on this past year in my business—the challenges, the learnings, the gifts…
Beautiful new branding work was created. Boundaries were strengthened. Business partnerships were formed. My branding program was birthed.
But how do you determine if the year was a success and if your business is on a healthy path of growth?
There are a few simple check-ins I do at the end of the year to see if my business is in alignment for nurturing, sustainable growth.
3 Types of Logos for Your Spiritual Business (plus design inspiration!)
Looking for the perfect logo design for your spiritual business?
Your logo is a symbol that communicates the frequency and essence of your business.
Choosing the right logo is essential for creating a brand identity that feels aligned, inspiring, and meaningful.
But did you know there are different types of logo designs?
There are three main kinds of logos you should be aware of. Each of these designs offers benefits and choosing the right one will help you connect with your ideal audience and communicate the soul of your business.
In Your Soft Girl Era? 🌸 Here Are 4 Ways to Invite Feminine Flow Into Your Business
We’ve all seen the #softgirlera memes on the internet, glorifying the “anti-grind”…
And I’m all about it.
Stepping into my soft girl era a few years ago felt like a deep, slow exhale—releasing the pressure valve of always doing, hustling, and achieving. (In other words, operating out of an imbalanced masculine energy.)
After navigating a health crisis, I knew something had to change my work lifestyle. So when I rebuilt my business, I prioritized my health. And that meant balancing my masculine (yang) energy with more feminine (yin) energy.
There’s now a softness in how I move through my day within my business, allowing for more ease, rest, and alignment. It’s a shift from pushing and striving to trusting and flowing.