Behind-the-Scenes: My Spiritual Branding Design Process

Spiritual branding isn’t like “normal” branding.

(Shall we call it “Muggle branding?”) 🤔 😂

I wrote a separate post on what spiritual branding is, so I won’t go into too much detail here. (Read that post here if you’re curious!)

In essence, spiritual branding is an embodied process of connecting to your inner truth and translating that into your business.

Spiritual branding is about reflecting the energy of who you are and what you’re here to do, through the vessel that you’re channeling your higher purpose through: your brand.

When your brand aligns with your authentic truth, it emits a frequency that people feel. It’s undeniable. And it can’t be imitated. (That’s the real “key differentiator!”)

Arriving to that level of clarity is a deep internal process. So it’s no surprise that the clients that come to me for a rebrand have done inner work. They’ve refined and raised their vibration and their brand is no longer an energetic match.

Similar to the healing journey, my spiritual branding process is slow and intentional. It allows for spaciousness so both me and my clients can respond from our bodies, instead of just our minds.

While I have a clearly outlined process to provide a grounding structure for us both, I also allow for flow. Because—especially as a woman who leads my business with my feminine energy (and my moon cycle)—I recognize that life ebbs and flows.

Here’s a peek into my spiritual branding design process… the one I use with all my Brand Alchemy clients to create a brand that feels aligned, intentional, and like the one and only you.

Step 01. Clarity Conversation

It all starts with a simple conversation.

This complimentary one-hour call is a space for us to drop in and get to know each other.

It’s relaxed and conversational. We talk about where you’re at, what’s calling you forward, and explore how I may be able to help bring your vision to life.

It’s a coaching call meets vision quest…

As a recent client shared:

“This really is a clarity call! All of these ideas just live in my head and giving voice to them helps so much.”

I don’t believe in making decisions under pressure, so there’s no sales pitch or false sense of urgency that leads to a dysregulated decision. After our call, I’ll send you the presentation to reflect over and invite you to take the time you need to respond.

If we both decide it’s an aligned fit, I’ll invite you into your project portal: an organized hub for our work together, where you’ll find a detailed proposal, can read and sign the services agreement, and make payment.

Once I receive the deposit and signed contract, then your project is officially booked on my calendar. (Woo! Pop the kombucha!)

Step 02. Alignment Session

This is probaaably the most important part of my entire process...

What we uncover together in this session guides the rest of our work together. This is where your brand starts to take form, not visually, but energetically.

The Alignment Session is an intensive two-hour experience where we dive deep into you and your brand.

I lead the session with a short embodiment practice to ground us and guide us both into our hearts. From that space, I invite in guidance from your higher self and spirit team, as well as my own guides. (Always with the highest love!)

From there, I ask (a lot!) of questions… the kind that might feel more like journaling prompts than business strategy. We explore the heart of your work. Your values. Your voice. What lights you up. What you’re here to heal or awaken in others. And together we gain deeper clarity and align on your brand.

Step 03. Brand Strategy

{You may notice that we still haven’t even touched design yet… That’s how important it is to lay the foundation first!}

Everything we uncover during the Alignment Session gets distilled into your brand strategy… The Holy Grail. The Bhagavad Gita of your brand, if you will.

I look at the energetic imprint behind your work and start shaping a brand strategy that supports that.

Are you here to bring softness and healing? Bold transformation? Sacred rebellion?

This document holds the soul of your brand: your mission, your voice, your positioning, your values, your audience, your visual direction, and more.

It’s designed to convey your energetic signature and the transformation your work delivers.

Your brand strategy not only becomes the “north star” for everything we create moving forward—grounding and guiding the rest of the branding process—but it also provides you with a guidepost to return to after our project is complete.

This part is often overlooked, but so powerful…

As one client shared:

“I feel truly seen.” ← This is what it’s all about!

Step 04. Logo and Brand Identity Design

Using your brand strategy as a guiding light, I enter my creative cave…

I gather inspiration, look at symbolism, archetypes, elemental energy, or astrology; sketch and iterate on ideas. From this space, the creative energy flows.

I begin crafting a holistic visual brand identity that reflects your energy and the heart of your work. This includes your logo design, a curated color palette, font pairings, supportive visual elements (like illustrations or icons), and the overarching creative direction (aka the “vibe.”)

This is your brand’s aesthetic signature. But I’m not just choosing what looks good… I’m channeling visuals that feel aligned, authentic, and meaningful to you and your work.

Step 05. Website Design

Finally, the website is the culmination of the entirety of your branding journey.

I design and build a custom Squarespace website that brings your offerings, message, visuals, and photography into harmony—so your online presence becomes a true reflection of the work you’re here to do. A home for your brand, where others can easily drop in to your energy and connect with you.

The result? A website that doesn’t just look good, but feels good—aligned, intentional, and invites the right people in with ease.

Once complete, we’ll hop on a live handoff and website training call so you feel confident updating your site on your own. No tech overwhelm. No gatekeeping. Just clear guidance so you don’t need to hire a designer or developer for every little edit. (But I’m always here if you need support down the road!)

You’ll also receive two weeks of priority post-launch support so you can step into this next chapter with confidence, clarity, and ease.

Step 06. Closing

We consciously close the container with a moment to celebrate what we’ve built together.

As a thank-you and parting gift, you’ll receive a custom Brand Launch Kit to help you share your new brand with the world. This kit includes launch graphics, a short video, and other visuals designed to create a meaningful and magnetic brand reveal.

So your audience feels the shift, and you feel held entering this new evolution of your life and business.

Curious what this could look like for your spiritual or healing business?

I work with a handful of clients each year on custom spiritual branding projects.

If you’re ready for a brand that reflects your truth, you can explore my Brand Alchemy holistic design package here, or get in touch with me here.