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Building a Soul-Led Brand: Lessons From 10+ Years as a Spiritual Entrepreneur
I wasn’t looking for a guru. I just wanted to quit my day job.
At 23 years old and blissfully naive, I figured I’d start a business…
But somewhere between designing logos and replying to emails, I found myself in the soul-shattering ayahuasca trip known as ‘entrepreneurship.’
Here’s the biggest lesson I’ve learned in 13 years as a spiritual business owner and brand designer…
Behind-the-Scenes: My Spiritual Branding Design Process
Spiritual branding isn’t like “normal” branding.
(Shall we call it “Muggle branding?”) 🤔 😂
In essence, spiritual branding is an embodied process of connecting to your inner truth and translating that into your business.
Spiritual branding is about reflecting the energy of who you are and what you’re here to do, through the vessel that you’re channeling your higher purpose through: your brand.
When your brand aligns with your authentic truth, it emits a frequency that people feel. It’s undeniable. And it can’t be imitated. (That’s the real “key differentiator!”)
Ram Dass, Triggers, and Big News!
A close friend and I recently shared an open-hearted conversation about the reality of our spiritual journeys. Our greatest healing hasn’t come from meditation or yoga or plant medicine…
It came from being triggered.
We’ve both experienced the biggest breakthroughs when we were overcome by the emotional tsunami of a trigger—rage, grief, despair (or whatever cocktail of feelings was being served.)
True spiritual growth comes from the greatest discomfort. It’s not all love and light. 🌈 🦄 💫
Triggers are our teachers.
Every trigger is an opportunity to expand into a deeper level of awareness in order to bring ourselves back into balance, which is what true healing is all about.
Inspired Notes: Routine and Rebellion
Occasionally, I feel called to share inspired notes with my email community.
Call them downloads, channeled messages, or intuitive hits—the wisdom I receive in these instances feels like it comes from outside of me. And for that reason, I get the sense that it doesn’t belong to me; it wants to be shared.
This one is about my recent reflections regarding routine and rebellion inspired by an impromptu trip I took + an excerpt from my personal journal…