Client Conversations: Branding Reflections with Jewels
I recently finished the brand strategy, logo, and brand identity design for Jewels, an intuitive life coach and business mentor.
(You can see her project here.)
Afterwards, she shared her experience of working with me on the transformative process of creating her brand… how things have shifted for her through this work, what she received (+ didn’t expect!), and her advice to other empathic entrepreneurs considering investing in their brand.
Hear her perspective in the video below or keep scrolling for the transcript.
How have things shifted for you since completing this work?
Jewels: I could feel like I actually am the CEO—I’m not just saying that. Before, it was like I was holding back on owning all parts of it. This work was able to help me take myself more seriously. And because you were so nurturing I could relax into it and be who I was and know that we’re gonna nurture this to grow—we’re not just going to nurture this for right now. I’m gonna nurture this to grow.
It feels more feminine actually… like I’m noticing like how much of a masculine person I was to how much of an integrated person I am now. While I was integrating the feminine behind the scenes energetically in my work, I also now feel like I can rest in this structure and not have to like push or prod or be annoying about it.
Anika: Yeah, that’s been something I’ve been picking up on… how branding is like the feminine energy of your business because it’s the attractive energy, it’s what draws people to you. It’s getting clear on who you are and putting out that signal so others can find you versus the masculine energy of the marketing and going out there and trying to find the people to come to you.
Jewels: Yeah! Exactly, exactly.
Which parts of the process were most valuable to you?
Jewels: Having somebody see me—like really see me and hold me… I had very many ups and downs emotionally about this process and with life going crazy over here… that was really a huge piece of it. It wasn’t just like I’m paying somebody on Fiverr to pick me my fonts and my colors; no, I am paying somebody to sit with me through this alchemical healing process, which is picking your brand, deciding who you are—putting a stake in the ground to say this is who I am. I know that I am this person—I don’t have a question of it anymore. To receive your nurturing throughout the process was really helpful and unexpected honestly.
Anika: It’s my Venus in Cancer—I can’t help it! [laughs]
Jewels: It was a huge highlight for me and why I would send people to you in the future. Like someone who doesn’t really know themselves yet but they know that they need to ground into something… I would feel really good about sending them to you.
I would say it’s healing—the whole process is a healing.
Also being able to have that space where I felt like I was collaborating with somebody in my business when I don’t always have that—it's usually just me and me—that felt really special as well. And I’m already like, ‘okay good, I’m so glad we have Anika on standby for when I have millions of dollars and I start all my new brands!’ [laughs]
And knowing your positioning… that was another big thing that you gave me. Knowing your positioning in the marketplace was priceless. And it wasn’t like them being better or worse or whatever—it was like this is how you fall in the spectrum of messaging and tone and the vibration that you’re bringing. To see myself on that slide with all these people that I look up to and see that we’re in the field together—it was like, I’m on the playing field now.
What would you say to someone considering investing in this work?
Jewels: If you’re gonna invest in yourself, in building your business… this is something I wouldn’t cut costs on—the branding piece. I mean, I tried for years to figure out how I could skimp on something like this and still have it serve the purpose and hold the frequency that I wanted it to hold. I didn’t find that so I just sat there stuck where I was for how long?
The momentum starts building once you say yes. This is a portal; working with you is a portal of saying yes to yourself in a much grander way than you’ve ever felt it before. Like I said, I did receive an outcome but I also received a healing. I received a healing; I received a beautiful reflection. I received myself.
Having somebody there who you can trust to hold you in their expertise… I don’t know anybody else—and I’ve talked to many different designers and spiritual branding people, and you really know your sh*t. Also you’re a great bridge between the professional world and the spiritual, more empathic, softer reality of life.
Nobody else could do it the way that you do it.
