The 3 Types of Logos: Which One Is Best for Your Spiritual Brand?
Through the spiritual branding process, what began as a collection of colors, letters, and shapes becomes something so much more.
Infused with your energy and intentions, your logo becomes a talisman for your brand.
Talismans are powerful because of the meaning that’s given to them. Not because of how they look, but because of how someone feels from it.
As an example of this idea, think about a copper penny on the sidewalk…
People walk past it, not giving it a second glance. Until someone picks it up because they see it as “lucky.” That penny that meant nothing to others, becomes a symbol of luck to that person.
Like that lucky penny, it’s less about how your logo looks and more about how meaningful it is to you.
With that in mind, there are three different types of logos.
Each type of logo design offers different benefits. There’s no wrong choice—simply choose the one that best suits you and your brand.
Read on for a breakdown (and visual examples of logos I’ve designed!) for each logo type…
Wordmark Logo
A wordmark logo is a text-only design that focuses on your business name. Wordmarks are the baseline of any logo design. Every brand has a wordmark logo, but not every brand has only a wordmark design. (The two other types of logos are additions to a wordmark.)
Wordmark logos subtly convey the meaning of your brand through stylized typography and color. (Type and colors can speak volumes on their own!) However, sometimes wordmarks will also include customized type or graphic elements so that the design is more distinctive.
Is a wordmark logo best for your spiritual brand?
Wordmarks are straightforward and great for businesses that want to emphasize their name—perfect for building your business and establishing brand recognition, especially as you’re first starting out.
Wordmark logos are also a great option if you’re on a budget. You can save money by only having a wordmark logo designed for your business, because it reduces the design hours spent developing an additional monogram or illustrative design.
I went with a wordmark for my own business because of the simplicity and practicality of it.
As a Virgo, I value simplicity and practicality! So that made sense for my business. Also, as a designer, I love typography and wanted the font I chose to be highlighted in my logo design. After selecting the font and color, I made two small design edits: I made the dot over the ‘i‘ a diamond and added a star icon in the counter space of the ‘C’. (See it below!)
Stars have always been symbolic to me. And this one in particular I designed from The Star tarot card, which adds another layer of meaning important to me ☻
WORDMARK LOGO DESIGN EXAMPLES
Monogram Logo
A monogram logo uses the initials of your name/business name, crafted into a distinctive symbol. Think of it as an abbreviation that’s both simple and sophisticated.
Is a monogram logo best for your spiritual brand?
Monograms provide more versatility for your branding than a wordmark because the monogram can be used either with or without the wordmark.
Monograms work well in small spaces, such as favicons (that little icon in the tab of your website), social icons, on business cards, and more. Plus they’re a great option for businesses with long names.
If you want to keep things understated and classic, a monogram logo is a timeless design option.
MONOGRAM LOGO DESIGN EXAMPLES
Illustrative Logo
An illustrative logo is the most complex logo design option. It adds a deeper layer of meaning to your logo through symbols, icons, or illustrations.
Is an illustrative logo best for your spiritual brand?
Illustrations give your logo more depth and can tell more of a story than a wordmark or monogram logo can.
Illustrative logos can weave spiritual symbols or meaningful motifs into the design, adding a multi-dimensional quality to your brand identity that resonates with you and your clients on a deeper level.
In my logo designs, I often work with nature elements, like plants and animals, because of the breadth of meaning they lend the brand—like the luna moth logo below. You can read about its symbolism and how it connected to my client’s spiritual brand here.
The only drawback to illustrative logos is that they require the most time and energy to design, so they can increase the cost of your investment.
ILLUSTRATIVE LOGO DESIGN EXAMPLES
How do you decide which type of logo is best for your spiritual brand?
Do you like the simplicity of a wordmark? The versatility and sophistication of a monogram? Or are you all about the depth and symbolism an illustrative logo can offer?
Either way, the key is to choose a logo that aligns with you and your business.
Keep reading:
What In The Woo Is Spiritual Branding?
My Spiritual Branding Process: An Inside Look From Start to Finish
Ready to build your spiritual brand?
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✺ Brand Essence (DIY Branding)
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✺ 1:1 Brand Coaching
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