A NEW KIND OF BRANDING PROGRAM…
BRANDING for the ‘‘UNBRANDABLE’’
A self-discovery program that reverse engineers branding to make standing out as the multi-passionate creator you are effortless.
I’M NO MIND-READER BUT —
I’m willing to bet you’ve had at least one of these thoughts since starting your business (if not all at some point)…
“Branding doesn’t work for me”
“Branding is hard”
“Branding feels fake”
“Branding is a luxury, not a necessity”
So instead of your brand, you’ve invested your energy into the countless other tasks it takes to build a business: social media, your website, email list, etc.
But the problem is…
Nothing seems to be working.
Sales are stagnant. Your message seems to fall on deaf ears. And you’re stuck endlessly tweaking, second-guessing, and battling the insidious imposter syndrome that’s creeping in.
PSSST —
Want to know the root cause of your website & marketing pain?
Your brand.
Hear me out: Your website, messaging, marketing, and anything else, can only be as strong as your brand. More than a logo, fonts, or colors, your brand is the underlying foundation of your business. So if you’re taking action and still not seeing results… it’s a brand issue!
Let’s flip the script on branding…
“Branding doesn’t work for me”
Conventional branding wasn’t made for those of us who ARE our brand… you know, people working directly with other people. It was made to humanize big business and sell commodities (like toothpaste, for example). You’re already human and your offerings are not a commodity… So what’s the antidote?
➔ A branding method made for people, not corporations
“Branding feels fake”
If your brand feels like this 🥸 (aka like putting on a mask), then there’s a disconnection between you + your brand. And when your brand goes against who you truly are, then yeah, it’s gonna feel fake. To you and others. So instead…
➔ Lead with your authenticity
“Branding is hard”
Maybe you’ve been told you have to “niche down” or define an ideal client avatar. That can be hard—especially when you’re just getting started. And trying to force something just generates frustration. There are many ways to stand out without niching down or defining an ideal client avatar. Finding the right option for you makes the branding process so much easier.
➔ Stand out without niching down
“Branding is a luxury, not a necessity”
Your brand is so much more than aesthetics (i.e. your logo, fonts, or colors)—it impacts all aspects of your business, especially your bottom line. It can be the difference between crickets in your inbox and people knocking down your (virtual) door.
➔ Everything else gets easier when you understand your brand
BUT WAIT —
How does your brand actually impact your small business?
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Increase Revenue
Businesses with a strong brand identity see a revenue growth of 123% per year on average
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Raise Your Prices
46% of buyers are willing to pay more for a brand they trust (up from 30% in 2021)
What if you could just be YOU and be wildly successful because of that?
You absolutely can and that’s exactly why I created this program—to attune your business to your distinct frequency so that you can connect with more people with less effort.
This is your expansive era.
You’re done with playing small and shrinking yourself to fit in. It’s time to claim your place in the world because what you have to share is needed. Brand Essence is here to support you in that.
This process reverse-engineers branding. So instead of squeezing yourself into a prescribed “brand,” your brand adapts to you. And that’s what naturally magnetizes people to you. Because your authenticity is your greatest asset.
It’s all about aligning your business with your true essence.
Introducing a FRESH approach to BRANDING for MULTI-PASSIONATE CREATORS. . .
Introducing a FRESH approach to BRANDING for MULTI-PASSIONATE CREATORS. . .
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BRAND ESSENCE
A Self-Guided Branding Program for Conscious Creators
Brand Essence is the you-shaped key that unlocks a higher state of alignment and flow in your business.
It clarifies your signature brand essence so that it can radiate through your business via your logo + brand identity, website, marketing, messaging, and more.
It sparks connection with your audience and helps you stand out in the minds and hearts of your customers.
It blends the rational (yang) approach of a business plan with the creative, sensitive (yin) approach of branding for a balanced, harmonious brand foundation.
INVESTMENT$147
Program Modules
Click to expand and see details for each section.-
Discover an approach to branding that doesn’t compromise your individuality—and actually uses your multifaceted nature as your competitive advantage. Learn how to use branding as the crucial business tool it is without losing your sense of self or limiting your growth or self-expression.
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Know exactly what makes your business stand out from all the other [coaches, healers, fill-in-the-blanks] in your space and discover 10 ways to position your business that don’t involve defining an ideal client avatar or niching down.
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Businesses are built on relationships. Through a few simple exercises, you’ll understand who your people are and how you can best serve them. When we can show others how well we understand their challenges and that we can lead them to a solution, we build trust and sales flow naturally.
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Translate your brand from words and ideas into a tangible, meaningful brand identity through visuals, colors, and fonts.
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Clearly and confidently communicate about your business is in a way that makes people care about what you offer. Plus, overcome writer’s block and craft a compelling brand message with ease using the fill-in-the-blank templates and messaging framework.
CHALA ✷ CONSCIOUS TRAVEL
“It’s a huge relief to be able to drop that whole phase of trial and error! This is represented on a larger scale too, knowing THIS is the brand now, and that feels so incredibly calm. I now have clarity and direction.”
IT’S WAYYY SIMPLER THAN YOU THINK.
Here’s what you’ll walk away with…
Greater clarity and confidence in showing up and standing out with your one-of-a-kind brand expression
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Succinct messaging that speaks to your value and offerings in a way that makes people intrigued and want to know more
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A reignition of the spark in your business so you feel inspired, motivated, and reconnected to your dream, passion, and purpose
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10 ways to position your business that don’t involve defining an ideal client avatar or niching down
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Practical exercises that lead you through the branding process smoothly and effortlessly
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A foundation of support through a comprehensive brand that continues to grow and evolve with you
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Who is this program for?
This program is best for small business owners and service providers who want to clarify and establish their brand foundation before investing in a new brand identity, website, or marketing campaign. (No copywriting or design experience needed!)
How long does it take?
The program is self-paced so you can work as quickly or slowly as you desire. On average, it takes about 10–20 hours total depending on how thorough you are. This process is deeply personal, which is why this is a self-led program. No two people emerge from this program in the same way and that’s the beauty of it!
How does it work?
Once you enroll, you’ll get instant access to the program files. You’ll receive a beautifully-designed 47-page interactive workbook that gently guides you through the branding process. The content is 90% actionable and only 10% conceptual, so you can actually use and apply the concepts to your business in a practical way.
Do you offer refunds?
Due to the digital nature of this program, I do not offer refunds. However, in certain cases I may make an exception. Please reach out to me directly if you are not happy with your purchase for any reason.
*IN CHEESIEST ADVERTISING VOICE* BUT WAIT, THAT’S NOT ALL!
Plus you get these awesome bonuses
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Branding Roadmap
A clear outline of everything involved in a cohesive brand
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Brand Envisioning Meditation
A 12-minute guided meditation to tap into your intuition and meet your brand
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Mystery Gift
(valued at $100)
A special gift only available to participants of the Brand Essence program
All included for only
$147
What people have to say…
Clear and Confident
“I feel much more clear on how to align my messaging with my brand. I’ve honed in on how to portray my services through the aesthetic, tone + persona of my brand. I feel assured that my marketing & branding will be consistent—which gives me more confidence in showing up, whereas before I was hiding because I wasn’t proud of my online presence.”
EMMA ✷ WOMEN’S EMBODIMENT COACH
Dramatic Shift
“I experienced a dramatic shift after completing the Brand Essence Program. I feel MUCH clearer on my brand and audience and I’m excited for the direction I’m going in. I’d recommend it in a heartbeat!”
ELLIE ✷ HYPNOTHERAPIST
IN CASE WE HAVEN’T MET…
Sat Nam, I’m Anika —
I’m passionate about lifting the tide of conscious companies.
I am a brand & web designer with 12+ years of experience who spent many years in the Austin, Texas tech scene (aka “Silicon Hills”) until a spiritual awakening urged me to pursue more heart-centered, purposeful work.
Now I love using these skills to support modern mystics in stepping into greater authenticity, alignment, and abundance in their business. Read my manifesto here
(In case you’re wondering, Anika is pronounced like Monica without the M.) ☻