Becoming True
Becoming True is a spiritual self-development haven where psychic channel and intuitive mentor, Katrina Slade guides curious souls through their own ‘becoming’ process.
SERVICES
Brand Strategy ✷ Creative Direction ✷ Logo & Visual Brand Identity Design ✷ Web Design
ABOUT THE REBRAND
After navigating her own cycles of death and rebirth, Katrina was ready to up-level and transform her business. She wanted to expand her offerings into group programs and a community membership, instead of leading with one-on-one guidance. She desired a cohesive and magnetic brand that did the energetic heavy-lifting for her—communicating her distinct frequency and message, so she could focus her energy on sharing her gifts.
SYMBOLISM OF THE LOGO DESIGN
Similar to the butterfly, moths represent transformation and spiritual evolution. However, the Luna moth’s nocturnal nature specifically connects it to darkness, the moon, and dreams.
The Luna moth appears when one is in a dark period and on the cusp of profound transformation, providing a message of hope and encouragement during what can be a scary and emotionally intense process.
Its presence is a reminder to embrace change and growth, despite uncertainty and fear, and serves as reassurance that Spirit is lighting the way towards our highest self.
This speaks to Katrina’s own journey, as well as the path her clients are navigating. It’s part of the “becoming” process of venturing into the Underworld to emerge anew and more true.
I feel truly seen.
“It’s been SO incredible reading through the brand strategy. This new era in my business is real, and you breathed so much life into it using your beautiful words! I laughed with joy and cried happy tears! I could have never put those words together the way you did so expertly. I feel truly seen.”
KATRINA ✷ SPIRITUAL MENTOR
