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Building a Soul-Led Brand: Lessons From 10+ Years as a Spiritual Entrepreneur
I wasn’t looking for a guru. I just wanted to quit my day job.
At 23 years old and blissfully naive, I figured I’d start a business…
But somewhere between designing logos and replying to emails, I found myself in the soul-shattering ayahuasca trip known as ‘entrepreneurship.’
Here’s the biggest lesson I’ve learned in 13 years as a spiritual business owner and brand designer…
Behind-the-Scenes: My Spiritual Branding Design Process
Spiritual branding isn’t like “normal” branding.
(Shall we call it “Muggle branding?”) 🤔 😂
In essence, spiritual branding is an embodied process of connecting to your inner truth and translating that into your business.
Spiritual branding is about reflecting the energy of who you are and what you’re here to do, through the vessel that you’re channeling your higher purpose through: your brand.
When your brand aligns with your authentic truth, it emits a frequency that people feel. It’s undeniable. And it can’t be imitated. (That’s the real “key differentiator!”)