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What 10+ Years Taught Me About Building a Spiritual Brand
I wasn’t looking for a guru. I just wanted to quit my day job.
At 23 years old and blissfully naive, I figured I’d start a business…
But somewhere between designing logos and replying to emails, I found myself in the soul-shattering ayahuasca trip known as ‘entrepreneurship.’
Here’s the biggest lesson I’ve learned in over a decade as a spiritual brand designer…
My Spiritual Branding Process: An Inside Look From Start to Finish
Spiritual branding—or as I prefer to call it, conscious branding—is a deeply personal process.
(Which is why I only work with four clients a year on my full service brand offering.)
Spiritual branding doesn’t mean that your brand will look like it was plucked straight off a “spiritual aesthetic” Pinterest search, with sacred geometry, phases of the moon, and a lotus flower. (No shade if that’s your thing.)
Spiritual branding is about tapping into your genuine expression.
God/Spirit/The Universe made you who you are for a reason. And that wasn’t to blend in with everyone else.
Revealing this expression requires an explorative process. (Way more than a short brand questionnaire can access.)
So the first half of my process is spent diving deep with you, to understand you and your business, inside and out, before I even open Adobe Illustrator to design your logo ;)
What In The Woo Is Spiritual Branding? ✨
I first felt the intuitive nudge to bring spirituality into my branding design business in 2017.
At the time, I had NO idea what that meant or how it would unfold…
It took two years (and a spiritual awakening!) to become clear.
At a crossroads and seeking a deeper sense of purpose in life, I felt compelled to use my business as a force for good, not just personal gain.
I discovered that weaving spirituality into my business was the the only way I could remain authentic and fulfilled in the work I desired to do in the world.
I realized that for conscious creators, spirituality and business aren’t separate. In fact, running a business can be one of the greatest paths to our higher purpose.
Ram Dass, Triggers, and Big News!
A close friend and I recently shared an open-hearted conversation about the reality of our spiritual journeys. Our greatest healing hasn’t come from meditation or yoga or plant medicine…
It came from being triggered.
We’ve both experienced the biggest breakthroughs when we were overcome by the emotional tsunami of a trigger—rage, grief, despair (or whatever cocktail of feelings was being served.)
True spiritual growth comes from the greatest discomfort. It’s not all love and light. 🌈 🦄 💫
Triggers are our teachers.
Every trigger is an opportunity to expand into a deeper level of awareness in order to bring ourselves back into balance, which is what true healing is all about.