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Building a Soul-Led Brand: Lessons From 10+ Years as a Spiritual Entrepreneur
I wasn’t looking for a guru. I just wanted to quit my day job.
At 23 years old and blissfully naive, I figured I’d start a business…
But somewhere between designing logos and replying to emails, I found myself in the soul-shattering ayahuasca trip known as ‘entrepreneurship.’
Here’s the biggest lesson I’ve learned in 13 years as a spiritual business owner and brand designer…
Behind-the-Scenes: My Spiritual Branding Design Process
Spiritual branding isn’t like “normal” branding.
(Shall we call it “Muggle branding?”) 🤔 😂
In essence, spiritual branding is an embodied process of connecting to your inner truth and translating that into your business.
Spiritual branding is about reflecting the energy of who you are and what you’re here to do, through the vessel that you’re channeling your higher purpose through: your brand.
When your brand aligns with your authentic truth, it emits a frequency that people feel. It’s undeniable. And it can’t be imitated. (That’s the real “key differentiator!”)
What In The Woo Is Spiritual Branding? ✨
I first felt the intuitive nudge to bring spirituality into my branding design business in 2017. At the time, I had no idea what that meant or how it would unfold… it took two years (and a spiritual awakening) to become clear.
At a crossroads and seeking a deeper sense of purpose in life, I realized that weaving my spirituality into my business was the the only way I could remain authentic and fulfilled in the work I desired to do in the world. (Read more about my story and manifesto here.)
While seemingly disparate, spirituality and business aren’t separate. In fact, running a business can be one of the greatest paths to self-actualization and following our dharma.
Spirituality is a deeply personal experience, and it can mean different things to different people.
To me, spirituality transcends religion; it’s the connection to something greater than ourselves. Call it God, Source, Great Spirit, the Universe—it doesn’t really matter. What matters is the belief that there’s more to life than what our eyes can see.
Ram Dass, Triggers, and Big News!
A close friend and I recently shared an open-hearted conversation about the reality of our spiritual journeys. Our greatest healing hasn’t come from meditation or yoga or plant medicine…
It came from being triggered.
We’ve both experienced the biggest breakthroughs when we were overcome by the emotional tsunami of a trigger—rage, grief, despair (or whatever cocktail of feelings was being served.)
True spiritual growth comes from the greatest discomfort. It’s not all love and light. 🌈 🦄 💫
Triggers are our teachers.
Every trigger is an opportunity to expand into a deeper level of awareness in order to bring ourselves back into balance, which is what true healing is all about.