Squarespace Hack: Using ConvertKit with Promo Pop-ups
Squarespace’s promotional pop-ups are a fantastic marketing tool for growing your email list through your website.
Pop-ups tend to perform much better than other lead capture methods, like embedded forms or banners, because they’re more likely to catch your viewer’s attention.
I know we’ve all seen the obnoxious pop-ups that visually scream at you or make finding the exit button like Where’s Waldo, but there IS a tasteful way to use promo pop-ups without annoying your visitors. And they really are one of the best ways to grow your audience.
The Trials & Tribulations That Led Me To Where I Am Today
It feels important to share an honest look at the bumpy road that took me from starting Incandescent Creative to where I am now, 9 years later.
Often we see where others are currently—in business, in life—without knowing how they got there.
We see the end result and may assume it was easy for them. We may even be hard on ourselves by comparing our current struggles with their supposed ease and success.
But we can learn more about others from their failures than their successes. And as part of showing up more authentically in my business, I believe we need to talk about all of it—the good and bad.
Squarespace Hack: How to Create a Custom Landing Page in 3 Steps
First thing’s first: what exactly is a landing page?
A landing page is a simple webpage that offers your visitors something of value (a lead magnet, like an ebook, checklist, etc.) in exchange for their information (at minimum, their email address).
Landing pages are an important tool for growing your email list—and online business.
There are a number of ways to create landing pages, such as with your email marketing service provider (Flodesk, ConvertKit, MailChimp, etc.) or with a landing page builder, like LeadPages. However, LeadPages starts at $25+/month and email marketing tools have limited layouts and styling options…
How to Sell as an Empath: It’s All About Trust
Sales is a necessary, albeit uncomfortable, part of business—especially for empaths.
But sales is really just about building relationships with people that may benefit from what you offer.
To build a relationship with someone, you need to earn their trust. This is as true in business as it is in personal relationships.
As salesman extraordinaire, Zig Ziglar said, “If people like you they’ll listen to you, but if they trust you they’ll do business with you.”
Wordpress vs. Squarespace — Why I Work Exclusively with Squarespace
Wordpress versus Squarespace—the debate is almost as fierce as the one over how to say “GIF.” (For the record, I’m a firm believer in the hard G, not the peanut butter pronunciation.)
But really, it’s like comparing apples to oranges—it’s not one-to-one.
Wordpress is an open source platform, which means you have complete access to their code and can modify it to your heart’s content. Squarespace is closed-source, meaning they limit access to their code.
That may make it sound like Wordpress is a better option, but each platform has its benefits…