RISING DAUNTLESS
LOGO & BRAND IDENTITY DESIGN ✷ CREATIVE DIRECTION
Rising Dauntless is the hypnotherapy and coaching practice of Ellie Hollister. Born through her own journey of resilience, she supports women in overcoming adversity in order to give rise to a more playful, joyous, and dauntless life.
Not one to follow the status quo, Ellie wanted to do things in a different way from clinical, reserved hypnotherapy practices. Through my guided process of developing her brand strategy, she defined her brand identity expression as “bold, brave, vibrant, light-hearted, and playful” and I designed her logo and branding to reflect that.
About the logo design
Representative of both a rising sun and the bloom of a Black-eyed Susan (Ellie’s favorite flower), the illustrative logo mark symbolizes overcoming adversity, healing, hope, and empowerment—themes important to her and her brand. As shown above, the logo mark can be repeated as a pattern, which is a perfect brand extension for stationery, tote bags, stamps, etc… The sky’s the limit!
The vibrant colors of the logo evoke joy and a sense of playfulness. Purple symbolizes power, freedom, courage, and transformation. The vibrancy of the purple is complemented and balanced with cheery yellow and grounding, earthy brown.
The customized, bold typography of the wordmark is softened by rounded edges and provides a harmonious and grounding presence to the logo mark above. The letterforms represent strength and stability—the foundation for a dauntless life.
ELLIE ✷ HYPNOTHERAPIST