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Effortlessly Attract Clients With the Feminine Energy of Your Business
Let’s first align on something: We all have masculine and feminine energy within us, regardless of our gender.
In a spiritual sense, masculine energy (yang) is assertive and productive, while feminine energy (yin) is receptive and creative. We need both for a balanced business and life.
Many entrepreneurs focus on yang qualities in their business—sales, marketing, and “the bottom line,” while overlooking yin qualities like integration, connection, and alignment.
These intangible attributes can’t be easily measured, yet have a very real impact on the success of a business. (And not to mention, the overall health and happiness of the business owner.)
Why Is Branding Expensive? (And Why You Shouldn’t Skimp On Your Brand)
Branding is often a step small business owners skim over… they hire a designer on Fiverr or a friend to design their logo + website and think they can cross “branding” off their to-do list.
I get it… it feels like there are six jillion things to juggle when you’re starting your business and branding feels like a luxurious, nonessential expense.
Even as a brand designer, I overlooked my own brand for years. And I kept burning out from trying to “keep up” in the entrepreneurial hustle. It wasn’t until I invested the time + energy into aligning my brand with my truth that I started seeing massive shifts and momentum in my business—AND felt nourished and fulfilled by the work I was doing. This is true for my clients as well.
Branding is your cheat code for a business that gives to you as much as you give to it.
To me, feeling supported in my purpose by my business is priceless. But in this post, we’ll look at exactly why branding is such a big investment… what goes into the process, why it matters, and what happens when you try to do it on the cheap.
What In The Woo Is Spiritual Branding? ✨
I first felt the intuitive nudge to bring spirituality into my branding design business in 2017. At the time, I had no idea what that meant or how it would unfold… it took two years (and a spiritual awakening) to become clear.
At a crossroads and seeking a deeper sense of purpose in life, I realized that weaving my spirituality into my business was the the only way I could remain authentic and fulfilled in the work I desired to do in the world. (Read more about my story and manifesto here.)
While seemingly disparate, spirituality and business aren’t separate. In fact, running a business can be one of the greatest paths to self-actualization and following our dharma.
Spirituality is a deeply personal experience, and it can mean different things to different people.
To me, spirituality transcends religion; it’s the connection to something greater than ourselves. Call it God, Source, Great Spirit, the Universe—it doesn’t really matter. What matters is the belief that there’s more to life than what our eyes can see.
Your About Page Is The Unsung Hero of Your Website—Here’s How to Create an Effective One
I recently found out my About page was selected for DesignRush’s “Best About Pages” and after the brief sense of achievement (akin to winning the 5th grade spelling bee) wore off, it got me thinking to when I first started rebuilding my business…
The year was 2020. Time didn’t exist. People were either baking sourdough bread or questioning reality.
I hadn’t touched my business in over 3 years and was at a crossroads: did I tear it all down + rebuild or pull the plug entirely?
Maybe it’s because I had just gone through a spiritual awakening, where everything in my personal life was torn down and in the process of being rebuilt (so what was one more thing?) or because I have a general mistrust of “the easy way out,” I opted for an overhaul.
And it all started with my About page…
Client Conversations: Branding Reflections with Jewels
I recently finished the brand strategy, logo, and brand identity design for Jewels Castellano, an intuitive life coach and business mentor.
Afterwards, she shared her experience of working with me on the transformative process of creating her brand… how things have shifted for her through this work, what she received (+ didn’t expect!), and her advice to other empathic entrepreneurs considering investing in their brand.
Ram Dass, Triggers, and Big News!
A close friend and I recently shared an open-hearted conversation about the reality of our spiritual journeys. Our greatest healing hasn’t come from meditation or yoga or plant medicine…
It came from being triggered.
We’ve both experienced the biggest breakthroughs when we were overcome by the emotional tsunami of a trigger—rage, grief, despair (or whatever cocktail of feelings was being served.)
True spiritual growth comes from the greatest discomfort. It’s not all love and light. 🌈 🦄 💫
Triggers are our teachers.
Every trigger is an opportunity to expand into a deeper level of awareness in order to bring ourselves back into balance, which is what true healing is all about.
Celebrating 10 Years: A Look at How My Business Has Evolved Since 2012
While journaling this morning, I was overcome with immense gratitude for where I currently am in my business and how far I’ve come since starting Incandescent Creative over 10 years (!) ago.
I started this little design studio within one year of graduating college and it has been through several iterations since. I have designed, refined, and redesigned my logo and brand identity three times. I’ve worked with an array of businesses—coaches, spiritual teachers, photographers, event planners, non-profits, restaurants, and more.
I now feel very grounded in where my business is at in this moment in time. (While acknowledging that it will continue to evolve—change is the only constant.)
So, in celebration of this journey and the exploration that has led me to this point, here’s a look at how my brand has evolved through the years…
Inspired Notes: Routine and Rebellion
Occasionally, I feel called to share inspired notes with my email community.
Call them downloads, channeled messages, or intuitive hits—the wisdom I receive in these instances feels like it comes from outside of me. And for that reason, I get the sense that it doesn’t belong to me; it wants to be shared.
This one is about my recent reflections regarding routine and rebellion inspired by an impromptu trip I took + an excerpt from my personal journal…