Celebrating 10 Years: A Look at How My Business Has Evolved Since 2012
While journaling this morning, I was overcome with immense gratitude for where I currently am in my business and how far I’ve come since starting Incandescent Creative over 10 years (!) ago.
I started this little design studio within one year of graduating college and it has been through several iterations since. I have designed, refined, and redesigned my logo and brand identity three times. I’ve worked with an array of businesses—coaches, spiritual teachers, photographers, event planners, non-profits, restaurants, and more.
I now feel very grounded in where my business is at in this moment in time. (While acknowledging that it will continue to evolve—change is the only constant.)
So, in celebration of this journey and the exploration that has led me to this point, here’s a look at how my brand has evolved through the years…
Two Simple Updates That Will Completely Transform Your Website (Before + After)
In my new audio course, Generic to Genuine, I talk about how to create a more authentic website. As I was recording the last episode about the importance of design, I realized it would be easier to show than tell…
So I decided to try an experiment.
I took a generic Squarespace theme and ONLY changed the fonts and colors. The layout and all of the content—text and photos, is exactly the same.
The difference is astounding.
The website was completely transformed by those simple design changes. Before, it was subdued and lifeless. After, it’s brimming with personality; it’s more vibrant, compelling, and inviting. (Keep reading to see the before and after!)