Branding is often a step small business owners skim over… they hire a designer on Fiverr or a friend to design their logo + website and think they can cross “branding” off their to-do list.

I get it… it feels like there are six jillion things to juggle when you’re starting your business and branding feels like a luxurious, nonessential expense.

Even as a brand designer, I overlooked my own brand for years. And I kept burning out from trying to “keep up” in the entrepreneurial hustle. It wasn’t until I invested the time + energy into aligning my brand with my truth that I started seeing massive shifts and momentum in my business—AND felt nourished and fulfilled by the work I was doing. This is true for my clients as well.

Branding is your cheat code for a business that gives to you as much as you give to it.

To me, feeling supported in my purpose by my business is priceless. But in this post, we’ll look at exactly why branding is such a big investment… what goes into the process, why it matters, and what happens when you try to do it on the cheap.