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If You Like THAT, You’ll Love THIS: The Essential Business Resources You Need To Know About
Recently rediscovering the Pure Moods album took me down memory lane of 1990s nostalgia and inspired me to apply one of the most notorious marketing campaigns of that era to modern day business.
First, if you missed the cultural phenomenon that was Pure Moods, allow me to set the scene for you…
The year is 1997. The TV is on as you’re lounging on your inflatable armchair filled with confetti (naturally). Suddenly, the energy in the room shifts as chanting emits from the television and a deep voice invites you to “Imagine a world where music carries you away…”
Across the screen you see a montage of a unicorn, ocean waves, a newlywed couple. You’re mesmerized and find yourself agreeing with the narrator that—yes, Pure Moods *is* the perfect soundtrack for YOUR way of life.
Whatever *that* mood is, I’m just as into it today as I was then…
Why Is Branding Expensive? (And Why You Shouldn’t Skimp On Your Brand)
Branding is often a step small business owners skim over… they hire a designer on Fiverr or a friend to design their logo + website and think they can cross “branding” off their to-do list.
I get it… it feels like there are six jillion things to juggle when you’re starting your business and branding feels like a luxurious, nonessential expense.
Even as a brand designer, I overlooked my own brand for years. And I kept burning out from trying to “keep up” in the entrepreneurial hustle. It wasn’t until I invested the time + energy into aligning my brand with my truth that I started seeing massive shifts and momentum in my business—AND felt nourished and fulfilled by the work I was doing. This is true for my clients as well.
Branding is your cheat code for a business that gives to you as much as you give to it.
To me, feeling supported in my purpose by my business is priceless. But in this post, we’ll look at exactly why branding is such a big investment… what goes into the process, why it matters, and what happens when you try to do it on the cheap.
Wordpress vs. Squarespace — Why I Work Exclusively with Squarespace
Wordpress versus Squarespace—the debate is almost as fierce as the one over how to say “GIF.” (For the record, I’m a firm believer in the hard G, not the peanut butter pronunciation.)
But really, it’s like comparing apples to oranges—it’s not one-to-one.
Wordpress is an open source platform, which means you have complete access to their code and can modify it to your heart’s content. Squarespace is closed-source, meaning they limit access to their code.
That may make it sound like Wordpress is a better option, but each platform has its benefits…