Rutas Divinas
Rutas Divinas offers conscious, slow travel group experiences for women seeking to deepen their connection to themselves, other women, and the land they’re exploring.
DESIGN SERVICESCreative Direction ✷ Logo & Visual Brand Identity Design
SYMBOLISM OF THE LOGO DESIGN
This logo mark centers around the peony, a bloom with dual meaning. In the West, it represents softness and grace. In the East, it’s a symbol of strength, once favored by emperors and honored as the flower of the warrior. Together, these stories hold a beautiful truth: the harmony of feminine and masculine energy.
The circle represents community, a portal, the womb space. It contains the flower, providing a safe space for the feminine.
The wordmark letterforms are refined yet imperfect, evoking earthy elegance. The letters flow and curve, representing the organic movement through life.
Anika’s Intuitive Approach Sets Her Apart.
“Anika’s intuitive and sensitive approach is what truly sets her apart. She gets that a personal brand runs way deeper than just marketing or visuals. I especially loved how the deep, reflective work made our conversations so rich and meaningful. Now, everything in my business feels so much clearer. There’s clarity, calm, and direction.”
CHALA ✷ FOUNDER of RUTAS DIVINAS