Vintage-styized photograph of Rutas Divinas founder in black and white

Rutas Divinas

Rutas Divinas offers conscious, slow travel group experiences for women seeking to deepen their connection to themselves, each other, and the land they’re exploring.

ABOUT the PROJECT

Born from the land of Oaxaca, Mexico, Rutas Divinas speaks in a visual language that is ancestral and articulate. An expression of organic elegance is captured by refined typography and design restraint balanced with earth tones, grit, and handmade textures. Vintage-styled photography carries a thread of heritage throughout, grounding the brand with a sense of lineage.

Visual Identity ∘ Creative Direction

Oaxaca Aesthetic Organic Brand Identity Design for Rutas Divinas
Branded Textural Print Collateral for Rutas Divinas
Visual Identity Brand Guidelines for Rutas Divinas
Textured Printed Monogram Logo Design Animation
Elegant, Ancestral and Organic Brand Identity Design for Rutas Divinas

Credits

photography

Luna Arboleda