Rutas Divinas
Rutas Divinas offers conscious, slow travel group experiences for women seeking to deepen their connection to themselves, each other, and the land they’re exploring.
ABOUT the PROJECTBorn from the land of Oaxaca, Mexico, Rutas Divinas speaks in a visual language that is ancestral and articulate. An expression of organic elegance is captured by refined typography and design restraint balanced with earth tones, grit, and handmade textures. Vintage-styled photography carries a thread of heritage throughout, grounding the brand with a sense of lineage.
Visual Identity ∘ Creative Direction
Credits
photographyLuna Arboleda