Becoming True
Becoming True is a space for self-actualization where intuitive mentor, Katrina Slade guides spiritually-curious souls through their own becoming process.
ABOUT the DirectionA vibrant color palette conceptualizes the many expressions of authentic truth. It reflects the joie de vivre of nature in full bloom, representing the brand’s purpose of uplifting others. This motif further serves to set the Becoming True brand apart from other spiritual brands, who lead with muted, neutral palettes.
Brand Strategy ∘ Visual Identity ∘ Website Design ∘ Creative Direction
Brand Extensions
Becoming True’s resource suite: Truer Letters, The Truer Podcast, and The Truer Library needed distinctive marks that fit within the brand family.
Credits
photographyLucenda Richard