If You Like THAT, You’ll Love THIS: The Essential Business Resources You Need To Know About

Recently rediscovering the Pure Moods album took me down memory lane of 1990s nostalgia and inspired me to apply one of the most notorious marketing campaigns of that era to modern day business.

First, if you missed the cultural phenomenon that was Pure Moods, allow me to set the scene for you…

The year is 1997. The TV is on as you’re lounging on your inflatable armchair filled with confetti (naturally). Suddenly, the energy in the room shifts as chanting emits from the television and a deep voice invites you to “Imagine a world where music carries you away…”

Across the screen you see a montage of a unicorn, ocean waves, a newlywed couple. You’re mesmerized and find yourself agreeing with the narrator that—yes, Pure Moods *is* the perfect soundtrack for YOUR way of life.

Whatever *that* mood is, I’m just as into it today as I was then…