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  • Mobile Shopping Infographic Infographic design about mobile shopping used to target to retailers and drive lead generation for Edgecase.     2015 Graphic Design, Icon Design
  • Logo + Brand Identity for Incandescent Creative Branding and logo design for Incandescent Creative, my freelance design studio.     2013 Branding, Graphic Design
  • Personalization Whitepaper for Compare Metrics Whitepaper design for start-up ecommerce tech company, Compare Metrics.     2014 Branding, Editorial Design, Graphic Design
  • Logo + Brand Identity for Wedding Belles Wedding Belles is a wedding and event planning company in Huntsville, Alabama who came to me for a logo redesign and new branding materials. They wanted a brand aesthetic that was feminine and romantic but also rustic.     2013 Branding, Graphic Design, Print Design
  • Various Logos Logos for various companies, all currently in use.     2013 Branding, Graphic Design, Print Design
  • Website Design for How Do You Roll? Website redesign for start-up sushi concept How Do You Roll?. As a quickly expanding franchise, HDYR? needed a website that could support its fast growth and better serve its broadening customer base. See it in action at howdoyouroll.com     2012 Branding, UI/UX, Web Design
  • Usability Whitepaper for Compare Metrics Whitepaper design for start-up tech company, Compare Metrics that presents information found from conducting a online shopping usability study.     2014 Editorial Design, Graphic Design, Print Design
  • Logo + Brand Identity for Lauren Tomasella Photography Lauren Tomasella is a wedding and lifestyle photographer in Huntsville, Alabama who specializes in capturing and preserving sentimental moments. She wanted a brand identity that was feminine, modern and subdued.     2013 Branding, Graphic Design, Print Design
  • One Year Anniversary T-Shirt Design for Compare Metrics To celebrate one year since becoming incorporated, Compare Metrics (now named Edgecase) had me design a t-shirt graphic. T-shirts were printed and given to employees at the end-of-the-quarter meeting.     2014 Branding, Graphic Design, Print Design
  • Sissy Hankshaw, a Hybrid Typeface Helvetica Rounded and Dorchester Script were combined to create this hybrid typeface as a typographic embodiment of Tom Robbins’ Even Cowgirls Get the Blues protagonist Sissy Hankshaw. A stunning wanderlust with cucumber-sized thumbs (and therefore a superior ability to hitchhike), Sissy’s feminine beauty is referenced with Dorchester while Helvetica Rounded adds an awkwardness in homage to her oversized appendages. Sissy is quirky, adventurous, and great for display use.     2013 Graphic Design, Print Design, Typography
  • Product Onesheets for Edgecase Product onesheet designs for start-up tech company, Edgecase.     2015 Editorial Design, Graphic Design
  • Rethink Sushi Campaign for How Do You Roll? This typography-based design for How Do You Roll?, a fast-casual sushi restaurant, was printed on small and large to-go bags, an in-store display, and on a 7x7 foot fabric display to use for marketing events and (as chance would have it) on an episode of ABC’s Shark Tank. ​Watch the episode here: bit.ly/11wqnBN     2015 Advertising, Branding, Graphic Design
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© Incandescent Creative 2013–2014. All rights reserved.
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